Online shopping is undoubtedly the new norm. While major retailers dominate the market, it’s always exciting to stumble upon unique online stores that offer something different.
These hidden shopping treasures provide an opportunity to discover one-of-a-kind products, support independent designers, and unearth items that you won’t find elsewhere.
If you’re looking for a change from Amazon, get ready for an exploration into the world of hidden online stores. Below we’ve curated a list of 17 exceptional platforms that you should know about!
The Detox Market
For all the beauty enthusiasts looking to enhance their skincare routine, The Detox Market should be on their list of must-visit unique online stores. Their concept revolves around providing a wide range of eco-friendly and natural beauty products.
From organic makeup to clean skincare essentials, they have it all. Below are examples of brands and products you can buy from The Detox Market:

Best of Green Beauty Box (retails for $149)

Deluxe Glow Kit from RMS Beauty Buy it on discount at $48.75 (normally $75)
By opting for The Detox Market products, you not only take care of your skin but also contribute to the well-being of the planet. With a commitment to quality and sustainability, The Detox Market is a hidden gem that deserves recognition.
Uncommon Goods
If you’re tired of generic mass-produced products, Uncommon Goods is the perfect antidote. UncommonGoods offers a wide range of unique and often handmade items, making it a great place to find gifts for niche interests.
From personalized gifts to handcrafted home decor, Uncommon Goods showcases the extraordinary talent of artisans from across the globe. Below are examples of brands and products you can find on their store:

Wooden Long Distance Friendship Lamp (Sold for $80 each)

Heart Shaped Succulent Wreath (From $28 to $50 depending on size)
Uncommon Goods is dedicated to supporting independent artists and designers, making it a hub for unique and one-of-a-kind items. By shopping from them, you not only find special gifts but also support small businesses and the creative community. Add them to your unique online stores bucket list!
Firebox
If you miss ThinkGeek, you’ll love Firebox.
Firebox specializes in quirky and unusual gifts, gadgets, and lifestyle products that cater to niche and offbeat interests.
Think of Firebox as ThinkGeek’s naughty – but still geeky – twin. They still cater to the geeky community, but Firebox adds a dash of playfulness and irreverence to its selection. Their products include quirky home gadgets, unusual gifts, and unconventional toys that appeal to the inner child in every geek.
Below are examples of brands and products you can find on their store:

Underwater Disco Lightshow, £12.99

Mini Portable Console, £24.99
With a focus on humor and fun, Firebox is known for its tongue-in-cheek approach to technology and pop culture. This makes it an ideal destination for those seeking out-of-the-ordinary items that bring laughter and a sense of novelty to everyday life. In essence, Firebox has carved out its own niche by providing a lighthearted twist on traditional geek culture.
Poketo
If art and design are your passions, then Poketo is the online store you’ve been dreaming of. This platform is dedicated to promoting art and design by offering a vast range of unique products, including stationery, home decor, and fashion accessories.
Each item available on Poketo is carefully selected, ensuring that you surround yourself with inspiring and distinctive pieces that reflect your creative side.
Below are examples of products you can find on the Poketo online store:
With a portfolio boasting collaborations with the likes of Nike, MTV, and Disney, and partnerships with renowned museums, Poketo is not just a store; it’s a vibrant hub of creativity. Their exclusive products, crafted alongside 200 international artists, reflect a commitment to making art an integral part of everyday life.
Food52
If you’re a foodie, then you need to visit Food52. Food52 is like the cool kid in the online culinary block. It not only offers a treasure trove of community-inspired recipes but also doubles down as a curated marketplace for kitchen enthusiasts.
Their shop isn’t your run-of-the-mill affair; it’s a carefully curated selection of kitchenware, home goods, and crafts to elevate the entire cooking and dining experience.
Below are examples of brands and products you can find on their store:

Casafina Modern Classic Ceramic Dinnerware, from $66 to $220

ZWILLING J.A. Henckels Italian Wooden Magnetic Knife Block, from $139.99 to $149.99
While the price range may lean towards the higher side, the unique and thoughtful product selection justifies it. Food52 carries New York Times bestseller cookbooks, James Beard Award-winning recipes, and a whole bunch of things that scream “joyful living.” Whether it’s beeswax candles, wreaths, or linen throws, Food52 doesn’t just focus on what’s on your plate; it’s about the entire vibe of your kitchen and home.
So, if you’re up for splurging a bit on quality, unique finds that make your home as delightful as your meals, Food52 is a spot worth bookmarking.
Huckberry
Huckberry calls itself a one-stop shop for men, but they’re more specialized for outdoor adventure products. If you’re an outdoor enthusiast, you’ll feel right at home with their quality gear and apparel as well as huge collection of unique and practical items.
As a leading men’s brand and journal, Huckberry has become the compass for over a million guys on the lookout for the best gear and adventure-inspiring treasures. It was recently hailed as one of IAB’s disruptors and boasts collaborations with heavyweights like Matthew McConaughey and Kelly Slater.
When you visit Huckberry, you’ll be greeted with virtual shelves that aren’t just stacked with gear – they’re bursting with a lifestyle.
Below are examples of items you can find on their store:
The price tags on their items are pretty reasonable, too. Prices range from a few bucks for some clothing items to thousands for premium outdoor gear. So, if you’re ready to upgrade your gear and elevate your everyday adventures, Huckberry’s virtual doors are open, welcoming you to a world where style meets the call of the wild.
Mancrates
Ever had a hard time finding a gift for your dad, son or a male friend or colleague? Well, that’s what Mancrates sets out to solve.
The folks at Mancrates take the art of gift-giving seriously, and have made it their mission to deliver excitement and create lasting memories.
Their online store focuses on unique and curated gift crates for men, featuring items related to specific hobbies and interests. These items reflect the belief that gifts should be downright unforgettable, steering clear of the cliché and mundane.
Below are examples of items you can find on their store:

Whiskey Appreciation Crate, $159.99

Gin-Fusion Kit, $69.99
While the price tag might lean towards the moderate to higher side, what you’re investing in are experiences, not just items. The product selection is a curated symphony of fun and surprise, a refreshing departure from the usual gift-giving fare. So, if you’re tired of the same old, same old when it comes to presents, Mancrates is worth a visit.
Nisolo
Combining fashion with ethics, Nisolo is an online store that focuses on providing ethically-made footwear and accessories. Their commitment to sustainability and fair trade practices sets them apart from mainstream brands. If you’re keen on conscious consumerism, you’ll appreciate Nisolo’s commitment to transparency and genuineness.
With stylish products that do not compromise on quality or aesthetics, Nisolo offers a guilt-free shopping experience.
Below are examples of items you can buy from Nisolo online store:
[insert product images + descriptions]

Dari Boot, $125 (Final Sale)

Martin All-Weather Boot, $280
The price tag might make you raise an eyebrow, but it’s an investment in more than just footwear. It’s a step towards ethical craftsmanship. The product selection is a thoughtful fusion of versatility and comfort, reflecting a commitment to creating pieces that enhance lives rather than just fill closets.
Nisolo’s style isn’t just about looking good; it’s about feeling good – for you, the makers, and the planet. So, if you’re on the lookout for footwear that goes beyond trends, stepping into Nisolo’s online store might just be your stride towards a more conscious and stylish walk.
Retro Planet
If you’re a big retro fan, you’d love Retro Planet, an online store dedicated to vintage and retro items, including decor, collectibles, and gifts.
Their collection of decals, floor graphics, stickers, and signs are the secret sauce to effortlessly infusing any space with that irresistible retro vibe.
Whether you’re aiming for a ’50s diner feel or a ’70s groove, RetroPlanet’s got the style to teleport you back in time. It’s not just about decorating; it’s about curating an ambiance that radiates nostalgia and personality.
Below are examples of items you can buy from RetroPlanet’s online store:

Cactus and Succulents Poster, $12.99

Cherry Bunches Wall Decals, $34.99
The best news: RetroPlanet’s price range leans toward the budget-friendly side. But the real win is the vast product selection that caters to diverse tastes in retro aesthetics. With RetroPlanet, transforming your space into a retro haven is as easy as a peel-and-stick.
ModCloth
Here’s another online store for your retro heart: ModCloth. This online fashion haven focuses on vintage and indie-inspired fashion, offering unique clothing and accessories for those with eclectic tastes.
Born from a dorm room dream in 2002, ModCloth has since been empowering women through their unique styles and original prints.
Below are examples of ModCloth’s vintage outfits that seamlessly blend classic charm with contemporary flair in their designs:

Leaving Love Notes Shirtdress, $89.00

Starlet Power Button-Down Top, $59.00
While the product selection might lean towards a slightly higher price point, what you’re investing in is more than just clothes—it’s a commitment to ethical fashion. ModCloth’s sizes embrace everyone, from XS to 4X, celebrating diversity in all its forms.
Beyond fashion, ModCloth champions causes close to their heart, supporting organizations like The Trans Wellness Center and The National Domestic Violence Hotline. Shopping here isn’t just about outfits; it’s about joining a community that uplifts and empowers women of all backgrounds.
So, if you’re on the lookout for an online store that combines style with substance, ModCloth deserves a spot on your radar.
Threadless
Another platform for fashion-for-a-cause is Threadless, the online store that’s been a creative haven for artists for over two decades.
Starting as a Chicago-based t-shirt company in 2000, it’s now a global platform showcasing independent art on apparel, accessories, and home decor. Here, artists submit and showcase their designs on apparel, accessories, and home goods, catering to various niche tastes.
Threadless isn’t just a marketplace; it’s a thriving community that celebrates diversity and supports artists worldwide.
Below are examples of items from Threadless’ collection:

I CHOOSE VIOLENCE t-shirt, on sale at $22.45

NOT FAST, NOT FURIOUS tote bag, on sale at $24.45
While the price range is moderate, what sets Threadless apart is the eclectic product selection that goes beyond fashion—it’s a canvas for the weirdest, nerdiest, and most beautiful art. The style here isn’t dictated by trends; it’s shaped by individual expressions and cultural conversations. Threadless is where your purchase directly impacts the artist, making every buy a creative collaboration.
So, if you’re on the lookout for an online store that merges style with a meaningful connection to art and community, Threadless is the place (or online store) to be.
Hammacher Schlemmer
If you think shopping catalogs were a thing of the past, Hammacher Schlemmer is there to prove you wrong.
At 175 years, Hammacher Schlemmer is America’s longest-running catalog. You might say that it owes its staying power to its ability to provide unique and innovative products. Since its inception, Hammacher Schlemmer has been a pioneer in curating a collection of products that go beyond the ordinary. Their collection spans from cutting-edge gadgets to rare home items, all designed to cater to specific interests.
The website remains a haven for those seeking cutting-edge technology gadgets, elusive tools, and a range of apparel, sports, and leisure items.
Below are examples of items you can find on Hammacher Schlemmer:
So, whether you’re a tech enthusiast, a home decor aficionado, or someone with unique tastes, Hammacher Schlemmer should be on your radar for discovering and owning the extraordinary.
My Modern Met Store
Are you the artsy type? Then My Modern Met Store is right up your alley.
My Modern Met Store is a curated marketplace that brings together top artists and makers to showcase their clever and creative products. It features a collection of art and design-inspired products, including unique items for art lovers and creatives.
Born from the vibrant community of the My Modern Met website, this online store is your go-to for unique treasures that span art, design, and more.
Below are examples of items you can find on My Modern Met Store:
The prices lean from low to high, which means there’s something you can buy no matter your budget. The best part is that every item featured has earned its spot through the discerning eye of the My Modern Met community. It’s not just a store; it’s a thoughtful collection that resonates with the positive culture My Modern Met is known for.
Operating from sunny Southern California, the My Modern Met Store ensures each product is handled with care, from hand-packaging to eco-conscious shipping.
Tuft the World
Tuft the World is another little known store that creatives and artists should know about as the go-to online haven for all things tufting.
Established in 2018 by the dynamic duo Tiernan Alexander and Tim Eads, these Texas-born artists-turned-entrepreneurs are on a mission to make the art of tufting accessible and exciting for all. Tuft the World has everything you need to dive into rug-making magic, from machines to yarn and a supportive community.
Below are examples of items you can find on Tuft the World:

AK-II Loop-Pile Tufting Machine, on sale at $230

Reflect Eco-cotton Yarn, on sale at $10 each
While prices might lean towards the investment side, the premium quality of their supplies reflects the founders’ commitment to nurturing a thriving tufting community. The product selection is a tufter’s dream, providing a diverse array of materials for all skill levels. It’s not just a store; it’s a friendly hub where creativity flourishes, and tufting enthusiasts find both premium tools and a supportive network.
So, if you’re ready to turn threads into textured masterpieces, Tuft the World is your online ally in the world of tufting.
Moss and Fog
Of course, you’d also be missing out if you didn’t know about Moss and Fog. An online treasure trove born from the award-winning design haven, Moss & Fog sells nature-inspired design products, including art, home decor and accessories with a focus on natural elements. Like most design-focused unique online stores, this shop is not just about products; it’s an extension of a decade-old commitment to curating the best in art and design.
The selection here is a thoughtful curation of unique, hard-to-find, and utterly delightful design items that cater to everyone.
Below are examples of items you can find on Moss and Fog:
Prices lean towards the moderate to higher side. But what you’re investing in is not just an item but a piece of carefully chosen design brilliance. The product selection mirrors the same discerning taste found on Moss & Fog’s celebrated blog. This ensures that every purchase is a step towards infusing your life with a touch of creativity and style.
Still on the lookout for an online store that brings together quality, uniqueness, and artistic flair? Your search may well end at the Moss & Fog Shop.
Crane & Canopy
While not niche in the traditional sense, Crane & Canopy is still one of the unique online stores you shouldn’t miss out on. They specialize in luxury bedding and home decor, offering unique and high-quality items for those with a specific interest in home aesthetics.
With a love for high-quality linens, this brand started in 2012 with a humble collection of duvet covers. Since then, Crane & Canopy has blossomed into a treasure trove of luxury bedding and bath linens. Crafted with premium materials, their offerings strike the perfect balance between comfort and style.
Below are examples of items you can find on Crane & Canopy:

BLUE CLOUD SHEET SET (FITTED, FLAT, & PILLOW CASES), from $159 to $229 each depending on size
Prices are a bit steep but the promise of beautifully priced luxury makes the investment worthwhile. The product selection caters to various sizes and preferences, ensuring there’s something for everyone. Crane & Canopy doesn’t just sell bedding. They sell an invitation to linger a little longer in bed every morning, enveloped in chic elegance.
So, if you’re on the lookout for an online store that elevates your sleep sanctuary, Crane & Canopy deserves a spot on your radar.
Terrain
Do you aspire for a lifestyle deeply rooted in the love of plants and the outdoors?
Meet Terrain, an online store that caters to gardening and outdoor living enthusiasts. This unique online store offers one-of-a-kind and high-quality items for gardeners and nature lovers. The curated product assortment is a testament to their globally conscious, locally influenced perspective. Through Terrain, you get unique solutions for creative living, gathering, and gardening.
Below are examples of items you can find on Terrain:

Preserved Pink Posey Wreath, $148.00

Pastel Floral Iron Centerpiece, $118.00
While the prices may lean towards the higher side, every item is a piece of nature-inspired craftsmanship. Imagine items that invite you to bring the outdoors in. The product selection is a harmonious blend of practicality and aesthetic appeal, reflecting a gardener’s spirit for constant renewal.
Are you yearning for a touch of nature in your home? Terrain should be in your must-visit list of unique online stores for celebrating the beauty of the great outdoors.
Bonus: Etsy
Last but certainly not least, we have the well-known “hidden” gem, Etsy.
This is a bit of a contradiction, we know. Anyone who doesn’t know Etsy by now would be living under a rock. But it would be a great disservice if Etsy wasn’t included in this list. As an online marketplace, Etsy is a platform for independent sellers to showcase their handmade and vintage products.
Etsy offers a treasure trove of unique and personalized items that cannot be found elsewhere. Here you’ll find items from a wide range of categories, including jewelry, home decor, clothing, and more. By shopping on Etsy, you support small businesses directly. You also connect with talented artisans and find one-of-a-kind items that speak to your individuality.
Unique Online Stores for Unique Shopping Experiences
These 17 hidden treasures of unique online stores provide a gateway to extraordinary products, independent designers, and ethical practices. They offer a refreshing alternative to mainstream shopping. At the same time, they allow you to create a curated lifestyle that truly represents your interests and values.
So, go forth and explore these unique online stores today!